It?s a Vibrant Entire world: The That means of Coloration Across Borders

As children, were often asked ?what?s your preferred color?? We thought that our color choice says a lot about who we're, which the questioner will immediately understand its meaning.

But colors, like words, don't carry universal meaning. We all have different reactions to various tones and shades depending on how and where we had been raised, our past experiences with it, and our list of preferences ? which, like children, can transform inexplicably.

The truth is colors carry a lot of meaning ? but that meaning varies drastically across languages, cultures, and national borders. If you are alert to many of these differences, it will be possible in order to avoid embarrassing cultural mistakes when referring to and using colors among colleagues, friends, and clients ? and this will assist you to advertise your product effectively in global markets.

Below, a simple guide to 5 colors around the globe.


In Western cultures, black is associated with death, evil, and eternity. In some Eastern cultures, however, would seem impossible to carries the contrary meaning; in China, black could be the signature color for young children, and it is found in celebrations and joyous events.

White, alternatively, symbolizes age, death, and misfortune in China and in many Hindu cultures. Across both East and West, however, white typically represents purity, holiness, and peace.


Red is amongst the most powerful colors, and its particular meanings generally in most cultures run deep:

China - Celebration, courage, loyalty, success, and luck, amongst others. Used often in ceremonies, when along with white, signifies joy.

Japan - The traditional color for the heroic figure.

Russia - Representative with the Communist era. For this reason, it is suggested being extremely careful when working with this in Eastern European countries.

India - Purity, so wedding costumes in many cases are red. Also the color for married women. get more info

United States - Danger (think "red light!") and found in conjunction with other colors for holidays, such as Christmas (green) and Valentine's Day (pink).

Central Africa - Red is really a colour of life and health. But in other areas of Africa, red can be a colour of mourning and death. To honor this, the Red Cross changed its colors to green and white in South Africa as well as other regions of the continent.


Blue is often considered to be the "safest" global color, as it can certainly represent anything from immortality and freedom (the sky) to cleanliness (in Colombia, blue is equated with soap). In Western countries, blue is usually viewed as the conservative, "corporate" color.

However, be cautious when using blue to handle highly pious audiences: along with has significance in virtually every major world religion. For Hindus, it may be the color of Krishna, and several of the gods are depicted with blue-colored skin. For Christians, blue invokes images of Catholicism, particularly the Virgin Mary. Jewish religious texts and rabbinic sages have noted blue to be a holy color, whilst the Islamic Qur'an is the term for evildoers whose eyes are glazed with fear as زرق zurq, which will be the plural of azraq, or blue.


Until natural foods companies started marketing green beverages as healthy and good-tasting, many Western people thought green food was poisonous. Today, green is known as an even more positive color. American retailers are leveraging the environmental movement to offer eco-friendly goods, often using green-themed packaging or ad campaigns to point a product's compliance with "green" standards. Not so in China and France, where studies have indicated that green is not a good choice for packaging.


If the Dutch have anything to say about it, the World Cup will likely be flooded with plenty of orange come early july. (Orange may be the national color of the Netherlands along with the uniform colour of the country's famous football team.)

On the other side in the world, however, orange features a slightly more sober meaning: within Hinduism, orange carries religious significance as large for Hindu swamis. Throughout Southeast Asia, Theravada Buddhist monks also wear orange robes.

So before your inner child enthusiastically talks about your color preference to foreign friends or colleagues, you may want to find out more on that color and its particular cultural significance. Also, be aware of color choices while they relate to your company?s campaign copy and graphics ? whether printed collateral, an internet site, or advertising campaign. Know your marketplace and their respective color conventions so that you don?t inadvertently send the wrong message. We recommend this useful visual representation by Information is Beautiful.

Oh one more thing, our favorite colors at Acclaro are blue and orange.

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